Privacy Policy

Privacy Policy

Introduction

At https://petbreathingeasy.scoopsurge.com (referred to as ‘petbreathingeasy’, ‘we’, or ‘the Company’), we are committed to protecting your privacy and ensuring the security of your personal data. This comprehensive Privacy Policy outlines our practices regarding the collection, handling, and disclosure of personal information in alignment with various international privacy laws, including but not limited to:

  • Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
  • Quebec Law 25
  • General Data Protection Regulation (GDPR) of the European Union (EU)
  • General Data Protection Law (LGPD) of Brazil
  • California Consumer Privacy Act (CCPA/CPRA), California, USA
  • Colorado Privacy Act (CPA), Colorado, USA
  • Utah Consumer Privacy Act (UCPA), Utah, USA
  • Connecticut Personal Information Protection Act (CTDPA), Connecticut, USA
  • Virginia Consumer Data Protection Act (VCDPA), Virginia, USA
  • Protection of Personal Information Act (POPIA), South Africa

Scope

This Privacy Policy is applicable to all aspects of our online presence, including but not limited to:

Please note that this policy does not cover third-party websites, services, or platforms accessible through links on our site. These entities have their own privacy policies governing user data collection and processing.

Processing Activities

This policy outlines the practices when users:

  • Utilize our applications, software, or services as authorized users.
  • Visit and interact with any of our websites linked to this Privacy Policy.
  • Engage with us through various communication channels, including emails, calls, texts (SMS), or newsletters.

Personal Data Collection

We collect multiple types of personal data, which can include:

  • Account Information: Details related to your user account creation and management.
  • Payment Information: Data associated with transactions made through our platform, including payment methods and billing addresses.
  • Financial Information: Financial records required for processing payments or refunds.
  • Purchase Information: Transaction history, product preferences, and order details.
  • Mobile Device Identifiers: Unique identifiers from your mobile device to enhance user experience.
  • Location Data: Information about your geographical location when using our location-based services.
  • Feedback: User-provided reviews, ratings, and comments.
  • Social Media Information: Details obtained through social media platforms when users choose to connect their accounts with ours.
  • Product Information: Personal preferences, usage data, and feedback related to our products.

We gather this data through direct user input, interactions with our platform, and automated technologies used for service improvement. Third parties may also share personal data with us, adhering to their respective privacy policies.

Cookies

We employ cookies to enhance user experience and gather analytics:

  • Strictly Necessary Cookies: Essential for navigating our site and ensuring basic functionality.
  • Preference Cookies: Personalize content and settings based on user preferences.
  • Analytics Cookies: Track website usage, gather aggregate data, and analyze trends to improve our services.

Users can manage non-essential cookies through our Cookie Manager, providing control over their browsing experience.

Retention and Deletion

We retain personal data for the duration required by applicable laws or for legitimate business purposes. Once the retention period expires, we securely delete or anonymize the data to ensure privacy.

Security Measures

petbreathingeasy implements robust security measures to protect personal data from unauthorized access, disclosure, alteration, or destruction:

  • Encryption of data during transmission and storage.
  • Engagement of secure third-party processing partners.
  • Regular security assessments and updates to address emerging threats.

Children’s Privacy

We do not intentionally collect personal information from children under the age of 18. If we discover that a child has provided us with such data, we will take steps to delete it and inform the child or their parents/guardians.

Your Rights

Depending on your jurisdiction, you may have various rights regarding your personal data, including:

  • Access, rectification, or erasure of your data.
  • Right to restriction or object to the processing of your data.
  • Right to data portability and data subject access.
  • Right not to be discriminated against for exercising privacy rights.

To exercise these rights or for any data-related inquiries, please contact our dedicated privacy team via email at [email protected] or by postal mail at the address provided on our website.

Changes to Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be promptly posted on our website, and we encourage users to review it periodically for the latest information.

Contact Information

For privacy-related matters, including inquiries, unsubscribe requests, or data access/correction queries, please reach out to our privacy team using the following contact details: